Social media represents an exciting new opportunity for local councils to engage with their citizens. This webinar will bring together experts from local governments, digital agencies, and technology providers, to address the key challenges and possibilities created through social media.

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The rise of social media is undeniable, with over 800 million Facebook users worldwide and 140 million tweets sent every day, social media can no longer be dismissed as a trend or generational phenomenon. It is therefore vital for cities and the communities they represent to not only monitor these social channels, but to also actively participate in them. Social media represents a unique opportunity for local councils to offer innovative new services and communicate with their citizens. This webinar will bring together experts from local governments, digital agencies, and technology providers to address the key challenges facing councils in implementing such a programme.

Topics to be discussed:

• What is the potential for the use of social media in cities?
• Listening to the streets - using social media analytics to hear the voice of the city
• How far is too far? Strategies for counteracting concerns around privacy issues
• A new town crier? Updating and informing citizens through social media
• How can social media channels be used to engage with citizens?
• Opportunities for innovation: utilizing social media to find social solutions to city problems
• Dangers of exclusion: what steps can be taken to improve level of digital inclusion in the city?
• What are the necessary investments for a successful social media strategy?
• A notable absence – what are the dangers of not being prepared for and visible on social media?